Invest in collectible assets
Invest in trading cards
Moderate Risk
3/5
Investing on Rally carries risks, including fluctuating investment values and no guaranteed selling price. The unique nature of collectible assets also introduces specific risks. Detailed risk factors are outlined in each asset's Offering Circular or Private Placement Memorandum, available in the asset's "Legal" section for investor review.
High Risk
4/5
Investing in trading cards on Alt involves market risk, liquidity risk, uncertainties in authentication and grading, regulatory changes, operational risks including cybersecurity threats, and risks related to the physical storage and insurance of assets.
Minimum Liquidity
1/5
Rally's platform offers liquidity through Live Trading, allowing investors to buy and sell shares in real-time during market hours via the PPEX ATS, after a 90-day lock-up period. Shares must be held for 5 business days before resale, with brokerage services provided by Dalmore Group, LLC, a FINRA and SIPC member.
Moderate Liquidity
2/5
Alt enhances the liquidity of trading cards through the Alt Exchange and Alt Liquid Auctions, enabling quick and efficient buying and selling of authenticated, graded cards stored in the Alt Vault. Bi-weekly auctions provide regular opportunities for transactions, while Alt Lending allows users to access cash without selling their assets.
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Not Predictable Return
N/P
Rally's historical returns on collectible assets range from 1.35% to 84% over holding periods of 2 to 6 years. These all-time returns reflect the varied performance of different assets within this timeframe.
Not Predictable Return
N/P
Returns on trading card investments via Alt are influenced by the rarity, condition, and market demand for specific cards, making them highly variable. While some cards may see substantial appreciation, others might not perform as well, reflecting the speculative nature of alternative investments. Investors should adopt a long-term view and be prepared for fluctuations, as significant returns are possible but not guaranteed.
Long-term Investment
2-6 years
Investments on Rally typically have a 2 to 6-year horizon, suited for medium to long-term growth. A 90-day lock-up period post-Initial Offering restricts immediate trading, emphasizing a strategic, longer-term investment approach.
Long-term Investment
5+ years
The investment time horizon for trading cards on Alt is typically long-term.
Who can invest
United States
Rally is open to U.S. residents over 18 with a Social Security number, bank account, ID, and address in the contiguous United States, who pass KYC and AML checks.
Who can invest
International
To invest on Alt, individuals must be at least 18 years old, provide a current address, a Social Security number for U.S. residents, and a valid government-issued photo ID for both U.S. and international users. Alt is inclusive of international investors, accepting payments from 76 additional countries.
Moderate Volatility
3/5
The collectible assets on Rally, such as collector cars and memorabilia, exhibit volatility due to factors like consumer preferences, rarity, and market demand. Unlike traditional investments, their values can fluctuate unpredictably, reflecting the speculative nature of the collectibles market.
Moderate Volatility
3/5
Trading cards on Alt are subject to volatility due to factors like changing market demand, the rarity and condition of the cards, and broader economic trends. This niche market's limited buyer and seller base can lead to significant price fluctuations, making the value of these assets potentially change rapidly and unpredictably.
Regulation and audits
SEC Regulated
Rally operates under strict regulatory oversight, offering securities regulated by the SEC and partnering with FINRA and SIPC-member broker-dealers, ensuring investor protection. Its operations and assets are regularly audited for compliance, financial accuracy, and asset authenticity.
Regulation and audits
Not Regulated
Alt adheres to regulatory requirements by verifying the identity of all users, a step that aligns with legal standards for financial technology platforms. Although specific audit details aren't provided, such platforms typically undergo periodic audits to ensure compliance with financial regulations and cybersecurity standards.
Insurance
Yes
Rally protects its collectible assets with comprehensive insurance to cover damages or losses, ensuring investor interests are safeguarded against unforeseen circumstances.
Insurance
Yes
Alt offers insurance for trading cards stored in its vault, safeguarding investors' assets against theft, damage, and loss.
Payouts
No Recurring Payouts
Rally primarily offers returns through capital appreciation rather than dividends, with investors benefiting from selling shares at a higher price than the purchase price, based on the asset's value increase over time.
Payouts
No Recurring Payouts
Trading cards on Alt do not offer dividends. Instead, the potential financial benefit for investors lies in the appreciation of the asset's value over time, with returns realized through capital gains upon sale.
Withdrawals
Investors can get their money back by selling shares on Rally after the 90-day lock-up period, during market hours, via the app. Success in selling depends on market demand. Shares must be held for at least 5 business days before they can be resold.
Withdrawals
To get their money back, investors on Alt can sell their trading cards through the Alt Exchange or Alt Liquid Auctions. Once a sale is processed, the funds are credited to the seller's account, from which they can be withdrawn. The time and price at which cards sell may vary based on market demand and card rarity.
Extra Fees
No
Rally charges no commissions or management fees on investments. Initial offerings include a sourcing fee detailed in each asset's offering circular. Instant Cash transfers incur a 1.5% fee with a $0.25 minimum, added to the transfer amount, but new users enjoy a 14-day fee waiver.
Extra Fees
Yes
Alt charges no fees for vaulting services for cards graded by supported companies, while charging $5 for each unsupported graded and ungraded card. Sales transactions on Alt's marketplace incur a tiered selling fee based on the card's final sale price: 10% for sales up to $7,499, 8% for sales between $7,500 and $9,999, and 5% for sales of $10,000 or more.
Taxes
Tax Form
Rally issues 1099 tax documents to investors who sell shares or receive dividends, available in their Portfolio by March of the following year. Investors with active investments receive monthly statements, typically updated by the first week of each month, with new investments reflected within two months.
Taxes
Tax Form
Alt supports tax reporting for investors by issuing 1099-K forms to those who meet specific criteria: being a verified Alt customer, filing taxes in the US, and receiving payments over $600 in a calendar year. This ensures compliance with tax obligations by reporting to the IRS and relevant state tax authorities.