Masterworks vs Rally Comparison

Assess their risks, liquidity, investments, returns, timeframes and other terms

Invest in fractionalized multimillion-dollar paintings

Invest in collectible assets

444,000 visits/month 9,700 search keywords
53,000 visits/month 5,600 search keywords

Investments
$15,000

The minimum investment required is $15,000, which can be used to buy one or more assets.

Investments
$2

Investors can start with a minimal investment of just $2 per share.


Moderate Risk
3/5

Investing in art through Masterworks has risks, including concentration in a single artwork, limited insurance coverage, market volatility, and uncertainty in the secondary market.

Moderate Risk
3/5

Investing on Rally carries risks, including fluctuating investment values and no guaranteed selling price. The unique nature of collectible assets also introduces specific risks. Detailed risk factors are outlined in each asset's Offering Circular or Private Placement Memorandum, available in the asset's "Legal" section for investor review.


Moderate Liquidity
2/5

You have the option to trade shares on the platform's secondary market, but there are certain restrictions on what and how you can trade.

Minimum Liquidity
1/5

Rally's platform offers liquidity through Live Trading, allowing investors to buy and sell shares in real-time during market hours via the PPEX ATS, after a 90-day lock-up period. Shares must be held for 5 business days before resale, with brokerage services provided by Dalmore Group, LLC, a FINRA and SIPC member.

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Moderate Return
12.6 %

Profits come from selling the painting or when investors sell their shares.

Not Predictable Return
N/P

Rally's historical returns on collectible assets range from 1.35% to 84% over holding periods of 2 to 6 years. These all-time returns reflect the varied performance of different assets within this timeframe.


Long-term Investment
3-7 years

Masterworks keeps the artwork for 3 to 10 years.

Long-term Investment
2-6 years

Investments on Rally typically have a 2 to 6-year horizon, suited for medium to long-term growth. A 90-day lock-up period post-Initial Offering restricts immediate trading, emphasizing a strategic, longer-term investment approach.


Who can invest
International

Masterworks welcomes individuals, corporations, or entities from any location, including the United States.

Who can invest
United States

Rally is open to U.S. residents over 18 with a Social Security number, bank account, ID, and address in the contiguous United States, who pass KYC and AML checks.


Moderate Volatility
3/5

Art market fluctuations can lead to rapid price increases and declines, posing risks for short-term investors who may lose a significant portion of their capital.

Moderate Volatility
3/5

The collectible assets on Rally, such as collector cars and memorabilia, exhibit volatility due to factors like consumer preferences, rarity, and market demand. Unlike traditional investments, their values can fluctuate unpredictably, reflecting the speculative nature of the collectibles market.


Regulation and audits
SEC Regulated

Masterworks provides SEC-approved offering circulars for each artwork, allowing public investment. AGD Legal reviews art investments annually.

Regulation and audits
SEC Regulated

Rally operates under strict regulatory oversight, offering securities regulated by the SEC and partnering with FINRA and SIPC-member broker-dealers, ensuring investor protection. Its operations and assets are regularly audited for compliance, financial accuracy, and asset authenticity.


Insurance
Yes

Artworks are insured for up to $500 million by Lloyd's of London, but coverage may not fully match the artwork's value.

Insurance
Yes

Rally protects its collectible assets with comprehensive insurance to cover damages or losses, ensuring investor interests are safeguarded against unforeseen circumstances.


Payouts
No Recurring Payouts

The company doesn't generate revenue.

Payouts
No Recurring Payouts

Rally primarily offers returns through capital appreciation rather than dividends, with investors benefiting from selling shares at a higher price than the purchase price, based on the asset's value increase over time.


Withdrawals

Investors should wait for the company to sell the painting to receive their share of the proceeds, after deducting fees.

Withdrawals

Investors can get their money back by selling shares on Rally after the 90-day lock-up period, during market hours, via the app. Success in selling depends on market demand. Shares must be held for at least 5 business days before they can be resold.


Extra Fees
Yes

Masterworks charges a 1.5% yearly fee in equity, takes a 20% cut on art sales profits, and has a one-time sourcing fee per investment.

Extra Fees
No

Rally charges no commissions or management fees on investments. Initial offerings include a sourcing fee detailed in each asset's offering circular. Instant Cash transfers incur a 1.5% fee with a $0.25 minimum, added to the transfer amount, but new users enjoy a 14-day fee waiver.


Taxes
Tax Form

US taxpayers: subject to collectible gains rate (capped at 28%), unless owning 10%+ of a single painting. Masterworks provides a free Consolidated Tax Statement. Foreign investors: no US taxes or tax withholding.

Taxes
Tax Form

Rally issues 1099 tax documents to investors who sell shares or receive dividends, available in their Portfolio by March of the following year. Investors with active investments receive monthly statements, typically updated by the first week of each month, with new investments reflected within two months.

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