Our in-depth review compiles crucial details to help you assess whether Vinovest is legit, ensuring you make informed investment decisions.

What is Vinovest and how does it work?

Vinovest is an online investment platform that enables individuals to invest in fine wines and whiskeys. The company curates a selection of these alcoholic beverages with the help of sommeliers and data-driven algorithms, aiming to identify bottles that have the potential to increase in value over time.

After purchasing the wines and whiskeys, Vinovest stores them in climate-controlled facilities around the world to ensure proper aging and preservation.

Investors can create a portfolio on the Vinovest platform by choosing their investment size, risk preferences, and other parameters. The platform then acquires the wines and whiskeys on behalf of the investor. Vinovest takes care of the authentication, procurement, and insurance of the assets.

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How risky is Vinovest?

— Moderate Risk

Investing in Vinovest carries inherent risks, much like any investment. The value of wine and whiskey is subject to market fluctuations, and there is the potential for both significant appreciation and depreciation. While Vinovest takes measures to authenticate and properly store assets, insurance may not cover all potential forms of loss, such as market volatility, economic downturns, or unforeseen events affecting the wine industry.

Additionally, the ideal selling window for wine and whiskey investments might not align with immediate liquidity needs, and there may be a listing fee for selling assets prematurely. The secondary market's ability to facilitate sales is also dependent on the presence of willing buyers, and there is no guarantee of timely transactions or that the assets will sell at their perceived fair value.

How liquid is Vinovest?

— Moderate Liquidity

Vinovest allows for the sale of wine and whiskey investments without extra commissions, ensuring a direct cost approach upon selling.

However, should you choose to list your wine for sale before what is determined as the ideal selling window, Vinovest applies a 1.5% listing fee. This fee is in place to encourage holding assets until they reach optimal maturity for sale, aligning with the platform's investment strategy.

Despite this, the actual liquidity of assets is subject to market conditions and the presence of buyers, and cannot be guaranteed.

How volatile is Vinovest?

— Moderate Volatility

Wine and whiskey markets can experience volatility, with prices subject to rapid changes due to factors such as vintage reports, critic scores, and global demand. Such volatility may affect investments on Vinovest, potentially leading to significant value shifts in a short period.

Investors should be aware that market unpredictability can result in substantial financial losses, especially for those seeking short-term gains.

What is the average rate of return for Vinovest?

8.9-13.8 %
— Moderate Return

Returns on Vinovest's fine wine and whiskey investments are driven by two main factors: maturity and scarcity. As fine wines typically require 10 to 15 years to mature, older wines generally increase in value due to their improved quality over time. Early investors who hold onto their wine can expect significant returns as their wine matures. Additionally, the finite supply of investment-grade wine means that as bottles are consumed, the remaining ones become rarer and, typically, more valuable.

Vinovest collaborates with clients to determine the optimal time to sell wines in their portfolios to maximize returns. For instance, in November 2022, Vinovest clients who invested in high-rye bourbon casks at $1,415 per barrel saw a potential return of 30.7% seven months later when offered $1,850 per cask by a beverage producer, although such returns can vary and are influenced by market conditions.

Historically, from 2015 to 2022, whiskey and fine wine have yielded annual returns of 13.8% and 8.9%, respectively. These assets typically exhibit a low correlation with traditional markets, potentially offering stability during stock market fluctuations. However, past performance is illustrative and not indicative of future results.

What is the minimum investment amount for Vinovest?


The minimum deposit required is $1,000. Vinovest offers four different tiers of investment, each with its own minimum balance requirement and annual fee, along with a suite of services and benefits:

1. Starter Tier:
- Minimum Balance: $2,500
- Annual Fee: 2.50%
- Features: Algorithmically-selected portfolios, authentication guarantee for wines, access to world-class wine storage facilities, enrollment in a carbon offset program, and full insurance coverage for the wines.

2. Plus Tier:
- Minimum Balance: $10,000
- Annual Fee: 2.35%
- Features: All benefits of the Starter Tier, plus portfolio reviews, access to rare wines and new releases not available at the Starter level, and early access to additional benefits.

3. Premium Tier:
- Minimum Balance: $50,000
- Annual Fee: 2.15%
- Features: All benefits of the Plus Tier, in addition to access to wine futures, options for customized portfolio construction, full access to rare auction-only wines, and exclusive invitations to Vinovest wine tastings and events.

4. Grand Cru Tier:
- Minimum Balance: $250,000
- Annual Fee: 1.90%
- Features: All benefits of the Premium Tier, along with preferred access to the rarest and most exclusive wine releases, personalized quarterly portfolio insights reports, and access to the Vinovest Advisory Council.

What is the investment time horizon for Vinovest?

5-10 years

Vinovest offers portfolios with three different time horizons, each aligning with the wine's peak value and maturity:

1. Short-Term Portfolios: Targeting early liquidity within a 5-7 year timeframe.

2. Medium-Term Portfolios: Aiming for a balance of risk and reward over 7-10 years, with some consideration for shorter-term wines.

3. Long-Term Portfolios: Focusing on maximal diversity and flexibility for periods of 10+ years, including some shorter and medium-term wine options.

Plus, Premium, and Grand Cru clients have the option to further tailor their portfolios to their specific hold time preferences. Adjustments to time horizons can be made in account settings and will only affect future purchases, not existing portfolio wines.

Who can invest in Vinovest?


Individuals who meet the minimum investment requirements can invest with Vinovest. The platform is designed to be accessible to a broad range of investors, including both novice and experienced collectors, as well as other types of entities.

Is Vinovest regulated or audited?


Vinovest is subject to multiple annual audits to ensure the integrity and security of its operations. These audits are conducted by insurance providers and an independent third-party auditor that specializes in working with bonded warehouses.

Despite these measures, it's important to note that Vinovest is not regulated by the U.S. Securities and Exchange Commission (SEC) as it does not offer securities.

Is Vinovest insured?


Vinovest offers a comprehensive third-party insurance policy covering client assets. In the event of damage from mishandling or natural disasters, investors are reimbursed for the current full market value of their bottles.

However, while this insurance aims to provide robust protection, it may not cover every conceivable scenario of loss or depreciation in value.

Does Vinovest distribute payouts?

No Recurring Payouts

Vinovest does not pay dividends as returns are realized through the appreciation and subsequent sale of wine and whiskey assets.

How do I get my money back from Vinovest?

Investors in Vinovest typically see returns when their wine reaches maturity, usually within 10 to 15 years, or becomes more valuable due to scarcity as supply diminishes over time.

Money is returned upon selling these matured or rare bottles.

What are the annual fees for Vinovest?

Vinovest's management fees, which cover insurance, storage, authentication, and portfolio management, are tier-based: Standard Tier — 2.5%, Plus Tier — 2.35%, Premier Tier — 2.15%, Grand Cru Tier — 1.90%

These fees are prorated annually and charged only on invested capital, not on unused cash in the account. Additionally, a 1.5% selling fee is applied after wine is sold, with no charge for listing or unsold wine.

How do I handle my investments in Vinovest?

Vinovest allows users to manage their wine and whiskey assets by purchasing and holding them for appreciation over time, with the option to sell on the platform's secondary market.

How does Vinovest get taxed?

Tax implications for wine gains via Vinovest vary by country. In the U.S., wine gains are taxed as collectibles, while in the U.K., fine wine is often exempt from capital gains tax due to its classification as a wasting asset. This exemption also applies in several other regions: Hong Kong, Singapore, Germany, France, and Austria.

Vinovest does not issue 1099 forms for tax reporting. Instead, Vinovest provides monthly and annual statements accessible in user accounts, detailing transactions and both realized and unrealized gains and losses for investors to use for tax purposes.

How many investors are on Vinovest?

The website received an average of 409,000 visits in the last 3 months.

As of the latest available data, Vinovest has garnered a user base of over 150,000 investors. The platform has managed to accumulate assets under management (AUM) exceeding $100 million.

Furthermore, Vinovest has reported returning $27.5 million in capital to its investors. Additionally, the company currently has custody of more than 1.7 million bottles of wine and whiskey for its clients.

Who is the CEO of Vinovest?

The CEO and one of the founders of Vinovest is Anthony Zhang. He is an entrepreneur with a background in creating and scaling consumer technology companies. Prior to Vinovest, Anthony Zhang has been involved in various ventures and is known for his experience in building startups and developing innovative business solutions.

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